Jaeger-LeCoultre

Jaw
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The origin of a movement...

is a mine field, stories often conflicts with each other depending on sources. Even watch historian being employed by brands sometimes found different versions of movement origins confusing.

Group histories was muddled and likelo to continue even in the future (Even today, I have heard arguable jokes like Cartier feeds the other richemont brands or similarly Swatch watches do the same for Blancpain etc) all of which made interesting anecdotes.

The truth is, all established brands and group had their roller coaster financial rides. As a movement supplier since the 19th centuries, MJLC must have supplied movements for many for vastly different reasons during different period of times to various brands. And all reasons are probably valid and true at one time or another.

Distracting myself from the topic a little, famous watch brands have depended on movement suppliers as far as watch history can remembers. Many Geneva brands for example paid little respect to the dilligent watchmakers who supplied them the movements. Brands ordered movements of their choice from the much despised "farmer class" watchmakers on the pretext that they are the one providing for the farmers' livelihood.

If anything has changed. more and more brands are using inhouse design and manufactured movement today, more and more movement suppliers are being acknowledged and there is more truth in advertising today than anytime in the past. A situation where significant credits must be given to The Swatch Group and perhaps growing culture of watch appreciation.

Jaw

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