Friends,
Some years ago I found this ad from 1957:
As gifts to employees that had been with the company for 25 years or more, the Swedish Metal Association ordered for their 50 years anniversary a total of 1276 Jaeger-LeCoultre gold watches!
What I find interesting with this article is:
- Swedish connection to the JLC brand in the 1950’s. As a vintage collector I can only say that Sweden never was a big market for JLC.
- At that time, this must have been considered a very generous gift.
- A company with over 1200 people that had been with the company over 25 years! Today I don’t think it is that common for people to be that loyal to their work.
So, why do I show you this ad now? Well, these watches pop up occasionally here in Sweden for sale. I never got one, but a friend of mine did. And a few weeks ago he showed it to me…
Reference 2953 in 18 K yellow Gold, manual caliber 12 ½.
What is very interesting is that from the looks of it this watch has a special dial. Or the ref 2953 did exist with several different dials?
This is the “normal” look of the 2953. Two tone zone dial.
Would be interesting to know if these dials were special ordered…
This was not a one-time order; I have seen these watches dated all the way to 1961.
This particular piece is from 1959.
A fun part of watch collecting is to know the history of your watches, don’t you think?!
Best
Blomman
This message has been edited by blomman on 2015-01-27 12:25:33