who was the final buyer?
Did JLC pull a PP move and "pad" the auction?
PP started padding auctions back in '97, simultaneously presenting the "You never actually own..." ads. Over the next 10-to-15 years, PP needed to do this less and less, as they had gotten the ball rolling.
I'm not saying it's a bad strategy, if JLC did (though we many never know) pad it, and has decided to "get in on the game," it will definitely drive sales of JLC worldwide.
As they say, "If you can't beat 'em, join 'em."
I'd be very interested to find out the answer to the first question.
-Dean