Jaeger-LeCoultre

Tim_M
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A nice placeholder, but the Amvox line requires new blood.

Thank you for highlighting this little-discussed Amvox.  Besides the power reserve, this model incorporates another feature overlooked thus far in this thread: the strap release tabs from the Compressor Extreme series. Combined with the application of more exterior-inspired styling cues from Aston Martin autos (the center-lock nut crown and "grille" dial being the most prominent), the AmvoxVII feels like a more inventive addition to the line than the milquetoast 'voxV.

But... I almost feel as though the AM7 should be counted among the AmvoxII variants. It offers just enough innovation to bridge the gap while JLC decides where it wants to take the Amvox line. Over ten years on, JLC must decide if this is now a permanent part of the collection or perhaps a promotion that's ready to be wound-down with a sendoff model.

Realistically, I think that's the first major decision that must be made before commencing an AmvoxVIII. The line has endured since 2004, which is quite impressive for a co-branding arrangement, especially one of the often volatile watch/wheels variety.  The Amvox models, with few exceptions, have been designed to stand apart from the other JLC lines AND to stand alone as worthwhile timepieces absent any owner interest in Aston Martin.

And it's a certainty that the Amvox concept rests upon a far more substantial foundation (Jaeger gauges since the 1920s) than most of these car-branded watches.  But I also feel that most of the creative energy behind the Amvox models was expended by the time the AmvoxIII debuted (2009?). That model, while expensive, seemed to embody the last flicker of creative exuberance and JLC interest in the Amvox line. Since then, I feel that the Amvox models have received only slightly more attention and effort from JLC than the virtually abandoned Reverso Squadra line.

For the record, I love both JLC and Aston, but I feel that if this line is to be continued, it should live on as a permanent platform for paying tribute to the heritage of Jaeger instruments in general, not just those employed in Astons. This opens the door to brand-neutral road driving watches, motorsports models, instrument watches, even pilot's models. LeMans, Spa, Sebring, Cannonball Run, Monte Carlo, Carrera Panamericana, 1920-2000s, even aviation offers far more basis for creative expression, reasonably-priced complications, and ongoing extension of the line.

Best,

Tim
This message has been edited by Tim_M on 2015-03-29 08:24:40 This message has been edited by Tim_M on 2015-03-29 08:25:26

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