Reverso Announcement - 2016

Jun 29, 2017,13:20 PM
 

Hello all, 

I've been researching this site to further understand the rationale for the announcement by Daniel Riedo in 2016 to cut some of the Reverso collection. I can see in the Financial Times that he reportedly said ‘it had become difficult for customers – even for us – to read the collection’. Is there anymore information out there? Does anyone know anything about this, for examples what models were discontinued and why?

Thanks in advance - forever learning about the Reverso and it's wonderful history! 

Nav

  login to reply

Comments: view entire thread

 

Not sure whether this is the true reason

 
 By: brauner : June 29th, 2017-13:40
think about the development of prices. Had many different Reversos. But when I see the pricetags today ... It is not difficult to read the collection.

Interesting...

 
 By: Dr_Nav : June 29th, 2017-22:38
Yes prices have increased, but surely that because of costs of materials, labour costs, perceptions of luxury and competitor analysis... I can't seem to find much information on what this actually meant for the Reverso collection (here or on the wider net... 

When you look at the line up of basic Reverso...

 
 By: eklektik : June 30th, 2017-10:31
... you've got 4 times the same watch in small medium large and thin, same for duetto, etc. They are rather simple watches, yes iconic but this is not enough. The competition of iconic watches (rolexs oyster for example) are today in my opinion much bette...