jiggerly-cool
144
Smaller players are definitely getting whacked
Jul 13, 2023,08:30 AM
...and it's a double whammy, too.
on one hand there's the watch bubble deflating over the past year, and on the other there's the more recent spiking swiss franc.
a sharp example of this could be ming, which prices its wares in chf.
look at listings on c24 and some are below the original prices from ming. once upon a time this would've been unthinkable.
and right now the 37.05 series 2, a 500-piece run, continues to be available, nearly two whole days after going on sale (inconceivable!).
while priced the same number in chf, in 'murcan dollahs--and many other currencies--it's up 10%-20%, depending on the frame of reference.
and those big brands, whether or not hedged some won't be able to resist using the surging chf as an excuse for yet another price hike.
as for me, given my finite means and how much new timepieces cost, i'm focusing on enjoying what i already have.